Year
2023
Client
INVICTUS
Category
Apparel Design
Product Duration
3 - 4 Weeks
Invictus is focused on pursuing self-development and promoting this mentality to their audience in hopes that they can pursue a better self and find a better and healthier lifestyle. Invictus cares a lot about design and style. They believe that a good design can also motivate people to embrace the desired message.
This design for Invictus was called UNDERDOG. I used a sans-serif typography and a dog as the main components of this design, also incorporating some barbwire to portray the streetwear style desired for this T-Shirt design.
The main idea when developing this design, was to make a product that targeted people that feel underestimated and undervalued and prompt them to surpass people's expectations and show them that they are true underdogs, defying the odds and achieving their goals. With this in mind, I incorporated a dog as the main element of this design, enhancing its look with other details such as barbwire around the UNDERDOG text and collar of the dog, also including the brand's logo in there.
By focusing on this brand's philosophy, I was able to conceptualize a design that expressed the desired idea to the target audience.
