Year
2023
Client
INKBYGWEN
Category
Logo Design
Product Duration
1 - 2 Weeks
INKBYGWEN focuses on the delivery of quality service at a price anyone could afford. Combining talent with her technical skills, she is able to deliver exceptional service and this has created a community that strongly supports her work. Her main aesthetic revolves around green tones and floral styles.
For this design I wanted to combine her main aesthetic while still keeping it "tattoo shop" appropriate. For this, I opted for a medieval typography and I incorporated a circle in the middle to bring the logo together.
For the development of this logo design, I looked to portray Gwen's personality and favorite tones into a slick, well-incorporated logo which would be able to represent her business vision and drive. It was important to be able to also develop a design that would appeal to her target audience. With this in mind, I opted for a horizontal oriented logo using a fantasy-style typography using a circle shape to bring it all together.
The concept behind INKBYGWEN is to represent the artistic vision of both tattoo artist and customer, both coming together in harmony to create a high-quality design that will be long-lasting. Keeping this in mind, I wanted this logo to represent this vision and aesthetic.
